Transparency is key for this luxury watch retailer.
Openwork Watches will act as the retail arm for the Collective Horology family of luxury watch enthusiasts. The goal with the brand design was to create a premium, but not pretentious, aesthetic. The design of the logomark was inspired by the balance wheel of a watch. This piece regulates the beat rate of the timepiece, and it's often the component that skeletonized (open-worked) watches show off. With its clean typography and seamlessly integrated logomark, the Openwork brand toes the line between contemporary and classic.
Role : Identity | Branding | Packaging | Collateral
