180 Pure
CBD
Because every single thing you put into your body is precious.
Based in Chicago and Atlanta, 180 Pure has a clear & distinct mission: to source and curate the finest, THC-free, premium whole-hemp based CBD products. That mission helped drive the development of this elegant, contemporary and “pure” branding system. From there, we used the logo frame as an element to help tell the brand’s story of focus and transparency.
Role : Identity | Branding | Packaging
