Collective Horology x
Oris Divers
Seventy Five
California cool… well, warm.
Collective Horology wanted to pay homage to their home state when collaborating with Oris to create this stunning timepiece. Inspired by California Modernism, the look and feel of this campaign reflects the warmth of the setting sun over the California desert. The color palette and typography were influenced by the bold graphics of the 1970s, with a slightly updated twist.
Role : Identity | Branding | Marketing Materials | Advertising | Collateral | Apparel
Animation : Hey-Yo Studio
