Sweet Mary Jane is an industry pioneer in the “highly enjoyable” cannabis baked goods category.
This locally owned, woman-led brand in located in the heart of Boulder, Colorado. They specialize in handmade baked goods, snack foods and medicinal tincture blends. I was tasked with creating a playful new identity and brand system for the company, as well as several new lines of packaging for their tasty treats. Sweet Mary Jane has been featured nationally in Newsweek, National Geographic, The New York Times and New York Magazine.
Role : Identity | Branding | Packaging | Website
