Double Rainbow
Ice Cream
Building a brand around a San Francisco original.
For ice cream aficionados, Double Rainbow is a household name. Mayor Willie Brown even made Double Rainbow the Official Ice Cream of San Francisco. But the business had run into a common problem - they had a logo, but didn’t have a brand. My goal was to help them create a series of brand elements that could better tell their authentic story across all channels. Much like the product itself, the look and feel of these elements needed to be bright and joyful. This branding system would not only reflect on their nearly 50 year history, but assist them to grow into a very exciting future.
Role : Branding | Social Media | Packaging | Apparel | Collateral
Agency : Frooishen
