Collective creates collaborative watches for enthusiasts.
Collective Horology set out to curate a series of limited edition collaborations with luxury watchmakers. Being a bit of a nerd about watch design myself, this project was a dream. The brand’s aesthetic needed to represent and reflect the luxury lifestyle that its members are accustomed to. Simple, contemporary elegance — much like the premium watch brands that Collective chooses to collaborate with. True watch aficionados may notice the nod to classic watch design with the stylized pip under the letter O.
Role : Identity | Branding | Packaging | Collateral | Apparel
