Welcome to a world of premium bars and protein powders for optimal gut health.
Rowdy is for the doers, dreamers and the status-quo shakers. People like you, who recognize the power of their ideas and put them to work. For this project, my goal was to create an identity and packaging design system that embodies the energy of these people. With that in mind, I designed a contemporary sport-focused brand with a range of vibrant colors, pattern and icons that support an active lifestyle. Join the movement. Find your Rowdy!
Role : Identity | Branding | Packaging | Collateral | Voice & Tone
Agency : Frooishen
