Branding a true California cannabis legend.
Industry pioneer Josh Del Rosso has dedicated himself exclusively to cultivating the OG Kush varietal since 1996. The sought-after strain helped shape west coast cannabis culture and has fueled Los Angeles’ creative scene for two decades. The goal of the project was to bring a sense of LA lux to an industry stuck in the stoner culture aesthetic. I wanted to create a branding and packaging system that reflected the California lifestyle and raised the bar on the perception of what cannabis can be.
Role : Identity | Branding | Packaging | Collateral | Voice & Tone
